Digital Advertising Blog - Econsultancy
Do agencies really want a ‘purpose’? For agency house owners, 2020 has been a mixed bag at finest. However now that the worst is (hopefully) behind us and companies are turning their consideration to addressing necessary issues like positioning, Ben Potter takes a hard look on the nebulous idea of company ‘purpose’ - and whether or not it’s actually wanted in any respect. The cosmetics business has traditionally promoted an idealised and homogenous portrayal of beauty. The concept that "we’re worth it" - and that a single lipstick can make hundreds of thousands of girls appear and feel the exact same shade of particular. A day within the life of…
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