Are You Needing A Pricing Strategies
The goal of this study will be to examine the prosperity of cool product price procedures as well as the situations after which results is contingent. We identify several diverse costs practices that make reference to the application of details on buyerbenefit and rivalry, and costs correspondingly. Following Monroe's (1990) price discretion, we believe that the achievements of these practices is contingent on family member product advantage and competing power. The hypotheses are tried on costs actions for new manufacturing goods. A contingency approach is suitable, however our effects demonstrate that we now have no typical "best" or "bad" procedures. These results might help limit the complexness that supervisors knowledge in charges new releases.
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Wageningen Agricultural and College Economics Research Institute in The Hague, Holland
Paul Ingenbleek
Goizueta Business School, Emory University, Atlanta, USA
Marion Debruyne
Vrije Universiteit, Amsterdam, Holland
Ruud T. Frambach
Faculty of Economics and Business Administration at Tilburg University, The Netherlands
Theo M. M. Verhallen
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Ingenbleek, P., Debruyne, M., Frambach, R.T. et al. Successful Cool Product Pricing Practices: A Contingency Approach. Marketing Letters 14, 289-305 (2003).
