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Lezhin has made about $6m from its webtoon service since 2013 and says revenues are growing quickly, at about 60 per cent a month. "We already translated 30 South Korean webtoons into Japanese. Japan’s comic book market is greater than the sum of the United States, France and the UK. It's a very important market for us," Kwon says. Lezhin Comics is not alone in its journey overseas.

Do you want Marvel Comics? How about Dragon Ball? Comics or Manga has established nice cultural influence throughout the world. American comics, corresponding to Marvel’s Avengers, are now sources of the most profitable motion pictures. Japanese Manga, akin to Dragon Ball, became so famous that "Manga" and "Anime" now are correct nouns.

Lee Eun-Seok woke up in the midst of the debris and looked for survivors nevertheless it was no use. Seoul had already was a huge hive, infested by large hornets. So goes the story in Hive, one of the "webtoons" which have become hugely well-liked in South Korea and that are poised to turn out to be the country’s subsequent booming export, in response to some bullish forecasts. The growth of smartphones and South Korea’s world-leading internet speeds have spurred the speedy take-off of those digital comedian strips, that are downloaded from the web and scrolled by on a smart machine. In response to KT Economy Research Institute, South Korea’s webtoon market, 웹툰 툰코 with 6.2m readers a day and 140,000 cartoonists, was worth about $96m in 2012. KT predicts that it's going to develop to $290m by 2015 as webtoons tap into new income streams via partnerships with producers of films, dramas and online video games.

The increasing reputation of Korean comics in English-speaking elements of the world can be attributed to the medium’s cellular-first format. With vivid colors and vertical scrolling, webtoons have been designed for smartphones, not comic books. Now webtoons, also known as manhwa, are gaining worldwide readers, a lot of whom are defecting from American superhero comics. "Korean manhwa covers a wide range of subjects and themes, and particularly the recognition of romance and drama genres brings in many extra feminine readers," Sun Bang, CEO of TappyToon, advised me in an interview. Hero Cantare is now available for pre-registration for gamers in North America and Oceania.

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