4 Marketing Myths Threaten Your Sales

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Feet as you walk. Notice which part of your foot makes first contact and how the rest of your foot comes down. Feel how the weight of your body is carried forward onto the leading foot as you walk. Notice what muscles come into action and when. Also notice how your breathing has changed as you walk.

BN: Yes, that's the key. This retreat we taught some of the stories from the Dhammapada, and people asked a few questions about the stories. The questions are longer than the talk, and most of the questions are about the person's individual life. So these are even more important than the questions about the stories. The stories are a springboard to get to what the people really want to ask. I talk for about an hour and then we have dialogue for about an hour and a half. People get to bed about 10 o'clock and then get up at 3:45 a.m. At 4 o'clock in the morning, the retreatant begins meditation.

MZC: There's a combination of what one experiences and comes to understand and a belief perhaps in the sense of a confidence that there is an efficacy to the practice of the teachings. But again it's based in one's own experience, not taken, as Batchelor says and the Buddha teaches, because some authority says so.



Well, the Buddha didn't want people to worship him. Anyway, after his Parinirvana(passing), his followers cremated his body and took some relics. Many of these followers (specially the lay ones) started to worship these artifacts that had a relationship to the Buddha. They could be the relics of his cremation or simply objects that the Buddha touched during his life, like his begging ball. Eventually, they built great and beautiful shrines to hold and worship these objects.

BN: Yes. However, in Buddhism even this deep consciousness is conditional. There is no self of any kind. I know in Tibetan Buddhism there is this distinction between seeing the characteristics of conditions-objects and the characteristic of the deep self.

BN: Right. So the less we are causes or conditions for the destruction of animals, that is a better situation, even though in theravada we can eat meat without breaking the precepts.

You know the conditionality of things; one of the great problems of Mexico is the drug trafficking. But the consumer in the U.S. and Canada is part of it; it's all inter-related. You are part of that chain.

MZC: That's wonderful. You are focusing on the individual human being; you are listening and learning as well. You are opening your heart to the retreatants and enquiring with them. You're asking what makes one happy and peaceful in the midst of particular life circumstances. Do you experience that some of the retreatants, even in the midst of problems, which will continue, find some insight into what happiness might be? Perhaps they discover the joy of serving others as well as getting to know their own mind-hearts?

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