6 Indicators From Your Start Up Pricing Plan Demise

The objective of this research will be to study the success of new product pricing strategies as well as the circumstances after which being successful is contingent. We differentiate a couple of diverse costs routines that refer to the utilization of info on shopperlevels of competition and price, and costs respectively. Following Monroe's (1990) price tag attention, we believe that the success of these techniques is contingent on comparative product or service convenience and aggressive strength. The hypotheses are screened on price judgements for new industrial goods. That your particular contingency method is appropriate, despite the fact that our results present there presently exists no common "best" or "bad" routines. These benefits may help lessen the intricacy that executives knowledge in rates new services.


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Wageningen University and Agricultural Economics Research Institute inside the Hague, Holland


Paul Ingenbleek



Goizueta Business School, Emory University, Atlanta, USA


Marion Debruyne



Vrije Universiteit, Amsterdam, The Netherlands


Ruud T. Frambach



Faculty of Enterprise and Economics Administration at Tilburg University, Holland


Theo M. M. Verhallen




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Ingenbleek, P., Debruyne, M., Frambach, R.T. et al. Successful New Product Pricing Practices: A Contingency Approach. Marketing Letters 14, 289-305 (2003).