Do You Want A Pricing Strategies

The objective of this study is to examine the achievements cool product charges methods and also the disorders with which good results is contingent. We recognize 3 distinct rates practices that refer to the usage of facts about purchaserbenefit and rivalry, and expenses respectively. Following Monroe's (1990) selling price discretion, we believe that the achievements of these techniques is contingent on comparable item edge and reasonably competitive strength. The hypotheses are examined on price selections for first time commercial merchandise. Our final results present that we now have no typical "best" or "bad" procedures, but which a contingency method is appropriate. These outcomes can help lessen the difficulty that administrators experience in prices new services.


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Wageningen Agricultural and University Economics Research Institute on the Hague, The Netherlands


Paul Ingenbleek



Goizueta Business School, Emory University, Atlanta, USA


Marion Debruyne



Vrije Universiteit, Amsterdam, The Netherlands


Ruud T. Frambach



Faculty of Economics and Business Administration at Tilburg University, The Netherlands


Theo M. M. Verhallen




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Ingenbleek, P., Debruyne, M., Frambach, R.T. et al. Successful New Product Pricing Practices: A Contingency Approach. Marketing Letters 14, 289-305 (2003).