Top 10 Marketing Pitfalls

BN: Yes. And this can be problematic. You know the precepts were taught 2500 years ago and are usually applied individual to individual. But how about society? And government? We need to understand the precepts from a societal and organizational perspective as well. When you are, for example, in an institution, government, corporation, the way you relate to others is so vital. Does the institution relate according to the ethical precepts? Society cannot be harmonious without ethics. Governments cannot simply control others; corporations cannot only maximize profits. So we need to apply the precepts to this context of the larger society.

There are many different religious concepts related to the Buddhist religion, but the main teachings deal with the Four Noble Truths; the Noble Eightfold Path; as well as the Five Precepts. Basic moral guidelines are presented through the Five Precepts, while the Noble Eightfold Path deals with the spiritual growth of a Buddhist. The Four Noble Truths offer insight into the main ideas associated with the Buddha's teachings.

MZC: I saw in your schedule that you have talks and question and answer times. What are talks that you have been giving, and what are some of the questions being asked? Do you feel the retreatants have the chance to get past the academic and ask the questions they really want to ask?



When I arrived, Bhante G, welcomed me to the monastery and retreat center in the same warm manner that all serious seekers are welcomed in theravada Buddhist organizations, by never charging fees and only asking that the seeker meditate seriously and help in the community however he or she can.

BN: Laughing. We may be getting some goats soon. You know the economics of this? They milk the goats. The female goats give birth to billy goats, but there is no use for the billy goats. So after 40 days, they kill the male goat to eat. So we are going to adopt a male goat. And see from there if we can add more. We do eat seafood here, but I'd like the monastery to become completely vegetarian. We still follow the practice of not eating after noon.

Allocate a special space, seat, and time of day just for meditation. Although you can meditate anywhere and at any time, consistency ensures a greater likelihood of success. Begin with sitting for 15 minutes a day. First thing in the morning or just before bed are good times when external disturbances are likely to be minimal. You decide what works best for your life. If it feels appropriate after some time, you can gradually increase the duration of your practice to 30, 45 or 60 minutes.

When a thought arises, label it "Thinking." When a sensation arises, label it "Feeling." When a sound arises, label it "Hearing." Notice how the act of labeling something decreases its power to distract you. Do this and gently, relentlessly bring your awareness back to your breath. There is nowhere to go, nothing to do. Just sit, watching your breath. The key to greater inner freedom is your unwavering commitment to return to awareness, again and again.

Before I left for the Southern Hemisphere, however, I needed a place to practice for awhile, to get back on track, and I knew the perfect place; at Bhante Gunaratana's monastery outside of Washington, DC. The Bhavana Society (bhavana in Pali translates as mental development) is tucked away in the picturesque hills of West Virginia just down the road from Johnstown, Pennsylvania. Bhante Gunaratana is the founder of Bhavana, a Sri Lankan monk who has been in robes for almost seventy years, and a world recognized meditation teacher.