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<br>The objective of this research will be to study the success of new product pricing strategies as well as the circumstances after which being successful is contingent. We differentiate a couple of diverse costs routines that refer to the utilization of info on shopperlevels of competition and price, and costs respectively. Following Monroe's (1990) price tag attention, we believe that the success of these techniques is contingent on comparative product or service convenience and aggressive strength. The hypotheses are screened on price judgements for new industrial goods. That your particular contingency method is appropriate, despite the fact that our results present there presently exists no common "best" or "bad" routines. These benefits may help lessen the intricacy that executives knowledge in rates new services.<br><br><br>This is usually a preview of membership articles, log on to check on entry.<br><br><br>Access options<br><br><br>Buy solitary post<br><br><br>Instant access to the complete article PDF.<br><br><br>34,95 €<br><br><br>Price features VAT for Russian Federation<br><br><br>Sign up for journal<br><br><br>Immediate on-line admission to all issues from 2019. Subscription will automotive restore on an annual basis.<br><br><br>66,39 €<br><br><br>This is the internet cost. Taxes to get computed in checkout.<br><br><br>Rent this informative article by means of DeepDyve.<br><br><br>[https://www.gov.uk/search?q=Discover Discover] more about Institutional subscribers<br><br><br>References<br><br><br>Russell, Abratt and Leyland F. Pitt. (1985). "Pricing Practices in Two Industries," Industrial Marketing Management, 14, 301-306.<br><br><br><br><br>Achrol, Ravi S. (1991). 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Englewood Cliffs: Prentice-Hall, 419-458.<br><br><br>Google Scholar<br><br><br><br>Download references<br><br><br>Author information<br><br><br>Affiliations<br><br><br>Wageningen University and Agricultural Economics Research Institute inside the Hague, Holland<br><br><br>Paul Ingenbleek<br><br><br><br>Goizueta Business School, Emory University, Atlanta, USA<br><br><br>Marion Debruyne<br><br><br><br>Vrije Universiteit, Amsterdam, The Netherlands<br><br><br>Ruud T. Frambach<br><br><br><br>Faculty of Enterprise and Economics Administration at Tilburg University, Holland<br><br><br>Theo M. M. Verhallen<br><br><br><br><br>Paul IngenbleekView article writer magazines<br><br>Also you can try to find this article writer in PubMed Google Scholar<br><br><br><br><br>Marion DebruyneView author mags<br><br>You could also look for this writer in PubMed Google Scholar<br><br><br><br><br>Ruud T. FrambachView publisher publications<br><br>Also you can do a search for this article writer in PubMed Google Scholar<br><br><br><br><br>Theo M. M. VerhallenView article writer mags<br><br>You could also hunt for this publisher in PubMed Google Scholar<br><br><br><br>Rights and permissions<br><br><br>Reprints and Permissions<br><br><br>Concerning this post<br><br><br>Cite this post<br><br><br><br>Ingenbleek, P., Debruyne, M., Frambach, R.T. et al. Successful New Product Pricing Practices: A Contingency Approach. Marketing Letters 14, 289-305 (2003).<br>