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Which Iron Cage? Endo- and exoisomorphism in Corporate Venture Capital Programs<br><br><br><br>Vangelis Souitaris<br><br>Stefania Zerbinati<br><br>Grace Liu<br><br><br><br><br><br>City University LondonThe Nielsen Company<br><br><br>With an inductive investigation of 6 commercial business funds courses, we unravel how new business items fix fighting forces from two unique institutional situations. The info advise that the business structure of systems that enter in a new setting is determined by whether they "focus their isomorphism" inside in the direction of the parent ("endoisomorphism") or externally toward the marketplace ("exoisomorphism"). The focus of isomorphism is determined by which the systems seek authenticity on and with the professionalization with their top rated supervision crews. 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